Finely crafted investments

 

Amati News

Mirriad and Vevo reach agreement to launch native In-Video advertising technology platform

Amati VCT and VCT2 made an investment in Mirriad in February 2014 and were also represented on the board of directors by Jason Rolf (Investment and Business Development Manager).

Mirriad, the video technology company and leader in native in-video advertising, and Vevo, the world's leading all-premium music video and entertainment platform have announced that Vevo will become the first digital distribution platform for music videos using Mirriad's native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo's web, mobile/tablet and TV apps. The deal marks Mirriad's entry into both the online digital video space and the North American digital marketplace.

The two companies debuted Mirriad's technology at Vevo's UpFront presentation today in collaboration with XIX Recordings/Interscope recording artist Aloe Blacc, which featured a new video from his recent album, "Lift Your Spirit." Mirriad worked with the Levi's® Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track, "The Man," which broke into the top ten on the Billboard Hot 100 chart. In the video, the Levi's® Brand appears, completely in-context, as a billboard in an urban streetscape.